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Canonicalization: Duplicate content can harm a website's SEO performance. Canonicalization involves specifying the preferred version of a webpage when multiple versions exist, such as www vs. non-www or HTTP vs. HTTPS. Implementing canonical tags correctly ensures that search engines understand which version to index and display in search results. HTTPS and Website Security: Security is an important ranking factor, and websites should prioritize implementing HTTPS encryption. SSL/TLS certificates encrypt the connection between the user's browser and the website, ensuring secure data transfer. Search engines encourage HTTPS adoption to protect user privacy and improve website credibility. Indexing and Crawling Issues: Technical SEO involves identifying and resolving indexing and crawling issues that hinder search engine access to a website. Common issues include broken links, crawl errors, missing or incomplete meta tags, and issues with robots.txt directives. Regularly monitoring and addressing these issues ensures that search engines can effectively crawl and index a website's content.

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